As a blogger looking to make money online, you have to realize that what you’re dealing with is a long-term business. You can’t create a massively profitable blog in a day, so everything you do should be focused on the long run. When it comes to building exposure for your blog, you have to focus on methods that will bring interested visitors to read your content for months and years to come. Once your blog has lasting exposure, you’ll receive an increasing number of visitors over time from your promotional efforts. If you monetize well, this increased number of visitors will directly correlate to an increased earning rate over time. To help you get more visitors in the long run for your blog, here we’re going to look at the best mindset you can have when doing promotional activities.
The Media Syndication Mindset
Exposure for your blog will always come in the form of some kind of media. When you expand your repertoire to include a wide range of media outlets, then you drastically increase the size of the audience that will be exposed to your blog. This simple fact leads us to consider an extremely effective mindset that you can use as a tool for thinking about how to promote your blog.
Here is how this mindset works. Each time you produce a piece of content of any type for the purpose of promoting your blog, you should consider every possible media outlet that you can use to communicate. What follows is a useful example of applying this mindset that you can start using today with a minimal amount of fuss.
An Article Submission Example
A common form of promoting a blog is by submitting articles to article directories. You can hire people to submit a single article to thousands of directories for a small fee, and this can build a bit of lasting traffic and exposure for your blog. However, you can do better than this if you apply the mindset we’ve discussed. What other media outlets could you use to share the content of this article?
One idea would be to create a short video of someone reading your article to the viewer, and then submit this video to a number of video sites like YouTube and DailyMotion. If you are interested in thinking about strategy in terms of how to make this video the most effective, you would start by considering the demographic you want to reach. For example, if you were trying to reach males of age 18 to 25 from the United States, then you should probably consider recruiting an attractive young woman to be in your short video.
Another idea would be to upload the article in a PDF file and distribute it to PDF submission sites and software directories. There are many submission programs available like Robosoft and Promosoft that have a 30-day trial. These programs will submit your PDF file to hundreds of shareware, ebook and PDF directories where your blog will get even more exposure.
Keeping Mindset First
The above example of using an article that you would submit to article directories is a good case to look at because so many people use article directories as a primary source of promoting their blogs. However, it’s important to remember that this is just a single example of this mindset applied to a common task. What you have to do is maximize your exposure by looking at all of your offsite content and figuring out how to get each individual piece of content out to people using as many different media outlets as possible. With a little bit of extra work, you can easily multiply your blog’s exposure by a factor of three or four without having to create any extra content in the process.